Archive for the ‘SEO’ Category
Google’s software engineer Matt Cutts gives hints on how the Google search engine giant works, essential knowledge for online marketers. Stern PR Marketing™, a marketing firm Omaha provider, is dedicated to internet marketing education. To help keep fellow Omaha SEO Strategists in the know, herein is a transcription of Cutts’ webmaster video comments. In a November 2013 Youtube.com post, Cutts offers Google SEO Tips. Here’s a transcript of his reply:
What are the top 3-5 SEO areas where webmasters make the most mistakes? How can we do better on those? Really good question. A lot of people might expect super advanced stuff, but I’m going to give you what the biggest mistakes are by volume. This is just Wiz and I, Wiz is recording this, we were brainstorming for a couple minutes before we made this video.
The biggest mistake is not making your site crawlable, or not having a domain at all. There’s a ton of businesses who don’t actually have a website. If you have a website or have it locked up where people can’t find it all that easily, that’s a big problem. So just click around on your website and make sure you can reach the pages on your site by clicking on regular links. Ideally, in a text browser, but just try to surf around and make sure you haven’t hidden the good content away somewhere where it’s really hard to find.
The next one is include the right words on the page. Think about what the user is going to type, and include those words. So, you don’t want to just say Mount Everest elevation, you want to say words like “How high is Mount Everest?” Because people are going to type “How high is Mount Everest?” Wiz had a really good point. Not just including the right words on the page, but thinking about, if you’re a restaurant, include the menu, put it in plain text, not just a PDF, or make sure that it’s extractable into plain text somehow. Put your business hours on the page.
From going around, and I know that he’s been talking to a ton of people on get American businesses online, and even get other businesses around the world online, the biggest mistakes are not having a website, not making it crawlable; that’s sort of one. Not using the words on the page, not describing what it is that you do, not including what the user’s going to search for.
The next thing, think about not link building that limits you to a certain mindset; think about compelling content and marketing. Right? As soon as you think “my job is to build links for search engines,” you’re really cutting off a lot of avenues, things like talking to newspaper reporters, for example. Whereas if you think first make something compelling, some reason why they really want to use your website, and then think about the broader area of marketing. That can include billboards. That can include paying for advertising and all that sort of stuff. But it can also include clever guerrilla marketing. It can include, you know, just reaching out to people in the community. So, I wouldn’t put too much of a tunnel vision focus on just links, I would try to think instead about, “Okay, what can I do to market my website to make it more well known within my community or more broadly without only thinking about search engines?”
Another good point is to think about the title and description of your really important pages. So, we’ve said make sure you have the right words on the page, but you really should pay attention to your home page. What is the title there? If you bookmark it, are you going to be able to have users later on find exactly what it was, or is it going to say “untitled”? Or is it going to say something that people won’t even be able to find later?
Likewise, your description can sometimes determine what shows up in your snippet. That determines whether people will be enticed into clicking. So you can run various tests, experiment with different copy for the meta description. And it might not be worth it for every single page on your site, I know that is a lot of work, but for the very high traffic sites, you want to not just create a great experience, but you want to make something that people actually click on when they see it in the search results. So something that lets them know that you’re going to have the answer that they’re looking for. Something, you know, that makes them understand that this is a good resource.
And that would actually be my last thing. Not using webmaster resources. So Google provides free webmaster tools at Google.com/webmasters. We provide a blog you can read, lots of webmaster videos, one of which you’re watching. But we go to search conferences, we talk to people online, Bing and other search engines also provide a lot of free resources. You can look at links in Blecko, all sorts of stuff like that. There’s a ton of information out there on the web and there’s a ton of people who are interested in SEO, are interested in search, and are happy to talk about your website and give you feedback. So, you could start on our webmaster forum, but basically explore that space, because it’s almost like an iceberg. There’s a lot of resources in our HTML documentation, digging through Google.com/webmasters. And that can really help improve your site.
So, just to recap. Make sure that your site is crawlable, which includes having a domain name in the first place. Include the right words on the page. Include the words that people are actually going to type. Think about compelling content and marketing, not just link building. Think about the title and description of your important pages. And finally, be aware or investigate free resources that are out there on the web, because they can really help you improve your site, which is going to make you more money and make your users more happy. Hope that helps.
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Learn more now about search engine optimization services in Omaha by Stern PR Marketing™.
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Omaha SEO Provider Must Write Well
Business Owner FYI, Most Don’t
By Susan Stern – Omaha Search engine providers are typically web design companies that help business increase rank on Google, Bing and Yahoo. An estimated 90% of people go online before buying products/services. So, top spot is a must. Well, the fact is, most Omaha search engine providers can’t even write. Write well, that is.
Most Omaha SEO strategists are just that – technical people. They are NOT professional copywriters. The vast majority of Omaha SEO strategists and web design firms appear to lack the ability to pen a great website, social media post and press release.
Every business needs more than SEO and web design. You need a professional Omaha copywriter for branding. Stern PR Marketing™ is the solution for corporate identity AND search engine marketing Omaha services galore.
Most Omaha Web Designers & SEO Firms
Can’t Write Well at All
I’ve seen it with my own eyes. Can you say cringe-inducing? The writing by many, if not most firms tends to be substandard, i.e. poor. As a professional Omaha copywriter for 20+ years, the truth is that many Omaha search engine providers produce content riddled with typos and grammatical errors.
In fact, the content done by a lot of Omaha SEO companies contain inactive verbs and run on sentences. Ouch. Eek. If I were their teacher, I would red mark their paper, giving it a “D” before sending it back for major revisions. This is my candid observation.
Poor writing sheds a negative light on the clients they serve – your company. So, out the door goes professional business branding which should be an organization’s top priority!
Hiring a former broadcast journalist-turned-PR-practitioner would be your best bet for SEO Omaha services from Stern PR Marketing™.
Google Rank Not Most Important Goal
Quality Writing Should Be
To reiterate, appearing high on Google for industry keywords is not enough to succeed. The goal is to hire an Omaha SEO provider who produces content-rich writing that search engines love, located on a fantastic modern website with polished corporate identity branding at the forefront.
Forget hiring Web Design/Omaha SEO companies for search engine marketing writing services. Instead organizations should outsource to Stern PR Marketing™ , an SEO provider in Omaha that specializes in outstanding storytelling!
Stern PR™ handles it all. Omaha website design, internet marketing AND most importantly, copywriting for aesthetics. Writing for the eyes and ears. Script writing for radio and TV advertising and print. We’re a video production Omaha provider, too.
Word About Most Omaha Marketing/PR Firms
Don’t Know SEO
Here in Nebraska, while almost ALL Omaha Marketing and PR firms have a copywriter on staff, MOST are not trained to do search engine marketing (SEO) nor website design. Most outsource these services.
Our small agency, Stern PR Marketing™ , is a full service internet marketing Omaha firm. We are the answer for exceptional storytelling, SEO and website design services.
If your business needs to professionalize your brand – we handle marketing, public relations and advertising agency work with an outside-the-box mindset. Omaha logo design, brochures, contracts, everything. Marketing that pops! A one stop shop.
Since we earned our storytelling stripes, you can count on us to produce great writing all-around - for the eyes AND search engines, backed by a national award for great web design AND copywriting: View Sparks Computerized Car Care Website .
We also do top-rated HD video production in Omaha which creatively tells your company’s story mixing video, voice-over, music and pictures.
Inquiries? Contact Stern PR Marketing here.
Stern PR dispels Common Biz Owner Faulty Thinking
If You Rank High, Sit on It!
One of the biggest business owner misconceptions needs to be dispelled right away. That if your business rank highs on Google for a particular keyword, you can halt your outsourced SEO work for awhile, save dollars while riding the wave of success. Uh, no!
“Content is king. To be candid, you would be making a bad business decision if you let your website sit stagnant. The key to maintaining search engine rank is for your SEO copywriter strategist to regularly write quality content and do some search engine optimization of the online article, post or press release. If you do nothing, the fact is, your website position will continue to drop as it competes with active online competitors,” notes Susan Stern, an Omaha SEO company provider.
Writing Frequency Matters
How to rank high on the search engines
Each new post that your copywriter pens is an entry point for people to find your article on the search engines. The fresher the content is, the higher the chance that your post will rank better on Google, Bing and Yahoo. Do a Google search as a test of this fundamental principle.
Look up “Craigslist removes html.” You will find the latest articles by date written on the subject appear higher on the search engines than older posts. What that tells you is that fresh content ranks higher than the old.
No matter how fantastic your website or blog writing may be, there’s stiff competition for viewers. To garner returning traffic and obtain new visitors, you should regularly, weekly and/or monthly update your posts. Fresh content writing appeals to both visitors and search engines, the latter of which has proven to give sites credit for having useful new content.
Not only can images be tagged with keywords for SEO, but relevant pictures make a web post more interesting to read. Always use images.
Regularly Blog a.k.a. Write
Again, search engines love regular, timely and unique content. What this means is that to reach your target market, you must stay on top of the game by writing fresh quality content on your website, social media and or blog using the keywords that most visitors type for your industry. Google has a free tool called Keyword Planner to help decide what keywords are searched most. Your SEO strategist most likely uses this tool.
Managing Impressions: PR & Branding
For pubic relations and branding, the worst mistake any business owner can make is to have a “News” section that hasn’t been updated in months or years. Writing/blogging regularly makes you appear more relevant and authoritative. It can make or break a deal. For instance, if a would-be client had to choose between two companies, they would, in many cases, pick the product/service provider who is on top of things with an updated website.
So there it is. Reasons why regular website writing, a.k.a. blogging is necessary for both PR and the search engines. Of course, business owners are too busy and lack the knowledge to handle content writing themselves. That’s why they outsource SEO/Social Media maintenance to a professional.
Here in Nebraska, Stern PR™ is a great resource for Omaha SEO company services. So, do your business a favor. Shift MOST of your advertising budget to internet marketing. 90% of people go online before buying a product or service, remember.
Don’t let your website sit stagnant. Outsource monthly SEO right away or your website rank will continue to fall fast and furiously.
Every Omaha SEO Company must stay up-to-date with the latest industry goings-on. Stern PR Marketing™ is no exception. “I just completed about 50+ hours of continuing search engine optimization education, so we can continue to supply our client base with the best Omaha SEO services in town,” notes Stern PR™ Omaha owner Susan Stern.
A lot to Know About Omaha SEO
With Google’s Hummingbird update last Summer, combined with Google’s webmaster rules and regulations for >>white hat SEO techniques, there is a vast amount of information to know. Stern PR™ keeps abreast of how to do outstanding Omaha SEO company services, and is committed to staying on top of it despite the ever-evolving search engine MACHINE.
“Our two-person Omaha SEO Company, Marketing and PR firm IS passionate about education, learning everything we need to know about SEO Omaha Services for our clients’ success,” remarks Stern PR’s Susan Stern.
A timely analogy. “The road to Olympic gold, per se, is to rank on the 1st page of Google. That’s the goal. Placement can often make or break a business. Sadly, for one industry, phone book advertising is in last place, becoming obsolete. Internet Marketing Omaha Is It – a major part of the marketing mix. So, our duty demands that we triumph. That we know everything about SEO and follow all the ethical rules along the way,” said Stern, who spearheads Omaha SEO company services for clients.
Stern PR Uses Many Omaha SEO Tools
We use many, many tools to examine and implement each client website, social media and online listings for the appropriate Title tags, meta description and keyword frequency with the ultimate goal of achieving 1st page Google rank. We analyze competitors and use fantastic Omaha SEO strategies that seem to work. Modesty is the best policy, right?
We are not perfect, that’s for sure. But great news! We are perfectionists, committed to continuing education of search engine marketing. We facilitate client success now and in the future.
One of the Best Copywriter Omaha Providers For SEO +
Stern PR™ has earned a reputation for exceptional copywriter services Omaha, learn why>>. We write high quality content for aesthetics and search engine optimization. Few SEO Omaha Companies offer professional writing services. Period. They’re technical people.
Strategic writing is the means to the end. Branding, right.
Stern PR™ owner Susan Stern has specialized in Omaha Public Relations writing for 20+ years, based on a successful on-air background in broadcast journalism in Omaha, D.C. and Virginia Beach. Writing for the ear, eyes and video. Stern PR™ IS better. Yes.
Challenging Transition: News to PR and Omaha SEO Services
It’s challenging to write website content for the search engines. It’s recommended each article or post be at least 500 characters.
“I typically write using the least words, active verbs and expressive adjectives based on my background in broadcast news. I know how to pen a great website, release, bio. So, for internet marketing Omaha services, I was forced to learn how to write long-winded, according to the best SEO principles, i.e. not spammy,” said Stern.
“Still, my clients appreciate my writing. I’m clever and creative. I work with the search engine protocol. Since opening our doors in 2004 - commencing with a mere blog formerly entitled “Marketer Muses” - we have evolved into one of the best Omaha SEO Company (s) in the metro tapping into our exceptional copywriting services in Nebraska, ” notes Susan Stern.
Offline, Stern PR™ offers traditional marketing with brevity and quick-wit for press releases, brochures, resume and cover, etc.
Public Relations Firm Omaha-Marketing Firm, Too
We’re outside-the-box thinkers. We offer a great degree of services beyond Omaha SEO Company work. We’re Omaha Neb web designers, copywriters and graphic designers in the Big O. We are a Video Production Omaha provider.
Few if any Omaha Advertising Agencies, Marketing or PR Firms in Omaha Neb. can boast offering ALL these full-services, in house. We do everything! Internet Marketing Omaha. Branding. Public Relations. Advertising. We’re Marketing & PR consultants. You name it! We do it.
Clients seem to like that we offer personalized service. Call, text or email – you’ll get an answer right away. Stern PR™ is a small, yet highly creative AND effective marketing firm, Omaha.
Stern PR™ Philosophy
Our two-person creative Omaha SEO Company is available to serve your business. We care. We strongly believe that ‘if you succeed, we succeed’. We put early companies and established business on the map!
Inquiries? Contact us today.
Final Step: Omaha SEO Company Monthly Plans
Affordable Omaha SEO Company for Social Media
Engage, engage, engage. Omaha SEO Company tips by Stern PR™ are something every website owner should do. We offer Omaha search engine optimization (SEO) services to help your site move up Google, Bing and Yahoo. To get there, it’s CRUCIAL you have a strong social media presence. Don’t just let your LinkedIn, Google+, Facebook and Twitter accounts sit stagnant. You have to get social, and stay active for your Social Media activities to matter to the search engines. Google, Bing & Yahoo look for social network presence as an indicator of its authority.
Importance of Social Media to SEO
Social media links to and from your website, give you the potential to encourage people to visit your site and join your social media circles. Don’t miss out on getting your website ranking high in searches. Get social, engage and be active on them.
Google+ Social Media Matters
Google+, by the way, has picked up steam and really matters in the Omaha SEO Company game. At a minimum, claim your business listing. But the best tip is to become an active contributor for your brand on Google+. Don’t forget to use hashtags on your postings. Defined: A hashtag is a word or phrase preceded by the # symbol. With Google’s recent Hummingbird update, it’s believed that using hashtags with your Google Plus posts help optimize your content to display in search engines, while helping people find content in which they’re interested.
The Don’ts of Omaha SEO Company
Don’t duplicate copy/paste text ever. If you do, Google has a duplicate content filter and will penalize your site.
Put your social media links in your gmail signature. Google spiders read your email.
Google Owns Youtube
Use youtube for search engine ranking. Post videos about your products/services with keywords in the title. In the summary, link to your website or pertinent article. With Google owning youtube, it’s no wonder your videos will show up in search if you use this highly popular social media video platform. Stern PR™ offers video marketing SEO in Omaha. Click here: Learn about Video Marketing SEO>>
Bold Blog Keywords
If you have a keyword on your website or blog, highlight it and make it bold. It’s a clear cue to Google that you’re trying to become visible under this key term. Don’t forget about ‘Content is King’. Make sure your posts are at a minimum of 500 words. We know this is not easy to do. You have to narrow in on any given topic and write relevant content for it. If you hire a professional copywriter, they can do content writing for you. For word count, use this handy tool.
Integrate Social Media
The key with all these social media platforms is to integrate them. On Facebook, link to your twitter account. On Google+ link to your twitter, etc.
All in all, you need to hire a fantastic verbal communicator to implement these effective Omaha SEO tips across all your social media platforms. If you have only one or two social media networks, let Stern PR™ handle the design and maintenance for your organization. For search engine optimization services in Nebraska, Stern PR™ is your source.
Follow us on Google+ now!
Inquiries? fFor Omaha SEO Company services, contact Susan Stern now.
Here at Stern PR™, we are your Affordable SEO Omaha Company service provider. We’re intensely focused on helping business grow, by getting your business to show up where people look.
What are people punching into the search engines? We shall find out. That’s what we do. We provide quality SEO Omaha services here for any local, market. Using a variety of tools, we discover what keywords people search online.
What is Search Engine Optimization
Search engine optimization is the process of building and maintaining Google, Bing & Yahoo rank for websites and social media. Getting there requires an expert in local Affordable SEO Omaha Company services.
We’ll make sure your sites contain high-quality content, targeted traffic that makes everything look search engine great. What you pay for with Stern PR™ focused SEO Omaha services will be returned to you plenty-fold with new customers. Over time, you’ll see a benefit from the search engine optimization work we do.
White Hat SEO, Doing it Right
Some clients came to Stern PR™ making the mistake prior of outsourcing so-called targeted affordable SEO Omaha agency services to India or companies out-of-state. We don’t. We repeat. We do NOT recommend investing dollars in outside-of-Omaha search engine optimization companies. Several clients looking to optimize their website for the Nebraska search engines turned to Stern PR™ after experiencing lackluster results elsewhere.
Our advice. We recommend only hire local, local, local. The SEO landscape is ever-evolving. You need Stern PR™ for superior SEO Omaha services. We stay on top of the latest pulse. We continue to get educated on the latest SEO news, using Google-approved techniques to build rank . No keyword stuffing or maximum keyword density stupidity. We follow search engine rules!
Why Local SEO Omaha Company is Right Choice
You want to hire an expert Search Engine Optimization Omaha Service provider that you meet in-person, who cares about your success. Who is on the pulse with the ever-changing SEO landscape and algorithms. So, yes, Stern PR™ is the answer for affordable SEO Omaha services galore.
The key to long-term Omaha SEO quality traffic is great content that the search engines love. Stern PR™ produces quality media and copy that people want to read. Unduplicated and frequently updated content makes search engines happy.
Likewise, duplicated content websites and those without fresh content tend to fail on Google. Our SEO Omaha Company strives to achieve the ultimate goal – get your company ranking high and staying put for the keywords people type for your business. We’ve achieved a lot of success for clients as their SEO Omaha Agency.
Before we Go
SEO Omaha Company Tips
- Content body length of at least 300 words
- Target keywords toward beginning of Title
- Keep length of title characters at 70 ensuring full title search engine visibility
- Use Title keywords in meta description, give a page summary, use call-for-action to visit site
- Limit meta description to about 145 characters
- Consider bolding, underlining some keywords and use them in subheads
- Pay attention to keywords frequency – how many times keywords appear on a page
- General rule: 5.5% keyword frequency & up is spammy and Google WILL catch on, go for 3% or less
- Check your site with this free/safe SEO tool. Type in URL of pages to view keyword frequency
- Link to relevant interior site content
- Link fairly early within copy
- Link every 130 words or so
- Use descriptive image Alt tags for SEO
- Anchor backlinks text with a keyword, part or all
- Don’t duplicate content on other websites or blogs, or your site may get penalized by Google
Contact us for Targeted SEO Omaha Services
Learn the background history of Stern PR™ now.
We are a great source for affordable SEO Omaha Company Services, indeed.
By Susan L. Stern
(Internet, USA) — Can you believe it? In this day and age ONLY 1 in 5 Americans – have heard of Search Engine Optimization according to a survey by Matt Cutts, a senior software engineer at Google. In other words, in an analysis by this Omaha SEO Firm, that means 4 in 5 people have zero clue what SEO means. That is outrageous! If you’re a business owner or a marketing manager you gotta know about SEO to succeed in driving quality traffic to your website – where you showcase or sell your products & services. No Worries. The solution is simple. Outsource website content writing and such to an Omaha SEO pro. Monthly. Cutts’ survey sample involved 1576 people, using Google Consumer Surveys, a new research service.
The Google research found gender inequities. The number of men and women who heard of SEO is distinct, too. Interestingly, the research found that nearly 25% of men heard of SEO, while only 16% of women were aware of same.
The Meaning of SEO – SEO Firm Omaha Supplies a Definition
Definition: SEO is the process of trying to achieve 1st page Google, Bing & Yahoo ranking for your Omaha business website and/or directory listings. First page Google ranking – is the only concern of Stern PR Marketing, an SEO Firm Omaha Company.
What does that tell us Omaha Internet Marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern, Stern PR Marketing™, an SEO Firm Omaha Consultant.
What does the national survey mean to business owners and Omaha marketing managers? It’s time you watch this video.
Now you’re not 4 out of 5 Americans who never heard of SEO. Congrats! That said, take note. National polling results match local findings – when it comes to SEO knowledge.
Website Owners In Dark About Omaha SEO
SEO Omaha Firm Consultant Susan Stern did an informal, unscientific survey and concluded the same outcome as the Google survey – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.
The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.
Additional Statistics. Omaha website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.
Outsourcing to an Omaha SEO Firm Only Way to Win Website Ranking Game
Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the Internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.
How do search engines determine which websites go where? A site’s position on Google, Bing & Yahoo is based on an unpublicized mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, an SEO Firm in Omaha offers suggestions.
Omaha SEO Professional Must Do Regular Updates…Seriously
**Write Industry-related journalism/PR articles on Business Blog Monthly
**Swap out & re-design online website coupons Monthly
**Write Social Media updates: Twitter and/or Facebook Weekly and/or Daily
**Conduct Website Keyword analysis, competition analysis, keyword implementation & reports Monthly
Quarterly Website Content Writing…Is Not Enough
Unless your business sells obscure products & services with zero competition, you should outsource Monthly SEO Omaha to a consultant like us. Website Search Engine ranking is not an exact science or a science at all. It requires an SEO Professional who thinks outside the box.
Time Now to Do Something…Hire an Omaha SEO Consultant
With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an Omaha Internet Marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.
Call Susan Stern, Stern PR Marketing™ in Omaha now to enroll in a monthly SEO plan.
>Learn about Monthly Omaha SEO Plans here.
About the Author: Susan Stern, Stern PR Marketing™ , Marketing Consultant in Omaha, Nebraska specializes in website design, website copywriting, search engine optimization, video internet marketing, videography and photography, graphic design, traditional marketing, public relations and advertising. She, and her associate Austin Scott, both handle Omaha SEO projects for clients. Learn how Susan Stern can help your business achieve marketing success on & offline.