Archive for the ‘SEO’ Category
By Susan L. Stern
(Internet, USA) — Can you believe it? In this day and age ONLY 1 in 5 Americans – have heard of Search Engine Optimization according to a survey by Matt Cutts, a senior software engineer at Google. In other words, in an analysis by this Omaha SEO Firm, that means 4 in 5 people have zero clue what SEO means. That is outrageous! If you’re a business owner or a marketing manager you gotta know about SEO to succeed in driving quality traffic to your website – where you showcase or sell your products & services. No Worries. The solution is simple. Outsource website content writing and such to an Omaha SEO pro. Monthly. Cutts’ survey sample involved 1576 people, using Google Consumer Surveys, a new research service.
The Google research found gender inequities. The number of men and women who heard of SEO is distinct, too. Interestingly, the research found that nearly 25% of men heard of SEO, while only 16% of women were aware of same.
The Meaning of SEO – SEO Firm Omaha Supplies a Definition
Definition: SEO is the process of trying to achieve 1st page Google, Bing & Yahoo ranking for your Omaha business website and/or directory listings. First page Google ranking – is the only concern of Stern PR Marketing, an SEO Firm Omaha Company.
What does that tell us Omaha Internet Marketers? “We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo,” emphasizes Susan Stern, Stern PR Marketing™, an SEO Firm Omaha Consultant.
What does the national survey mean to business owners and Omaha marketing managers? It’s time you watch this video.
Now you’re not 4 out of 5 Americans who never heard of SEO. Congrats! That said, take note. National polling results match local findings – when it comes to SEO knowledge.
Website Owners In Dark About Omaha SEO
SEO Omaha Firm Consultant Susan Stern did an informal, unscientific survey and concluded the same outcome as the Google survey – that companies seem to be in the dark about SEO. “You can’t just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page,” notes Susan Stern, a Marketing Consultant in Omaha, Nebraska.
The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. “Cause it’s something that every business needs to achieve website search engine success,” summarizes the Omaha Internet Marketer.
Additional Statistics. Omaha website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.
Outsourcing to an Omaha SEO Firm Only Way to Win Website Ranking Game
Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the Internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.
How do search engines determine which websites go where? A site’s position on Google, Bing & Yahoo is based on an unpublicized mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, Marketing Consultant Susan Stern, an SEO Firm in Omaha offers suggestions.
Omaha SEO Professional Must Do Regular Updates…Seriously
**Write Industry-related journalism/PR articles on Business Blog Monthly
**Swap out & re-design online website coupons Monthly
**Write Social Media updates: Twitter and/or Facebook Weekly and/or Daily
**Conduct Website Keyword analysis, competition analysis, keyword implementation & reports Monthly
Quarterly Website Content Writing…Is Not Enough
Unless your business sells obscure products & services with zero competition, you should outsource Monthly SEO Omaha to a consultant like us. Website Search Engine ranking is not an exact science or a science at all. It requires an SEO Professional who thinks outside the box.
Time Now to Do Something…Hire an Omaha SEO Consultant
With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an Omaha Internet Marketing expert. When all is said and done, in today’s internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.
Call Susan Stern, Stern PR Marketing™ in Omaha now to enroll in a monthly SEO plan.
>Learn about Monthly Omaha SEO Plans here.
About the Author: Susan Stern, Stern PR Marketing™ , Marketing Consultant in Omaha, Nebraska specializes in website design, website copywriting, search engine optimization, video internet marketing, videography and photography, graphic design, traditional marketing, public relations and advertising. She, and her associate Austin Scott, both handle Omaha SEO projects for clients. Learn how Susan Stern can help your business achieve marketing success on & offline.
(Omaha, NE) – Web Video Marketing by Stern PR™ Works to Boost Google Page Rank. This past year, Stern PR™ Omaha NE discovered the potency of web video marketing/SEO in Omaha - with proven results.”The hottest ahead-of-the-trend SEO approach I now use is – web video & mass submission. I design professionally produced video commercials, code the content, then handle the rest. I am able to catapult an Omaha business onto the 1st page of google, sometimes within 24 hours or less. It works!” notes Susan Stern, of Stern PR™ in Omaha NE.
Most Omaha businesses remain completely unaware of internet video’s power to boost a company’s search engine rank. “I haven’t heard of anyone in town doing what I do. Fortunately, I share my SEO strategies to my marketing clients. Once they jump on board, they too achieve desired results.”
For Home One Roofing™ Omaha NE, after producing a great video, Stern PR™ uploaded it to specifically-targeted sites in mass, using keyword rich titles, descriptions and tags. A mere 24 hours later, my client’s listing appeared on the 1st page of Google –in the top three– search engine terms. The stone installer beat out 119,000 others. Wow!”
Adds Susan Stern,”for my own business, a search for ‘Email Marketing’ resulted in a 1st page google ranking. So, Stern PR™ beat out approximately 319,000 so-called competitors. Now that is an ideal resultm, as are the calls from companies who found me on page one of Google!”
For Mr. Granite™, an Omaha kitchen/bathroom installer, Stern PR™ catapulted the company to the first page of Google by properly coding the outstanding video she produced & sending it in mass to relevant social media sites. See the snapshot below.
Stern PR™ is one of the only Omaha-area internet marketers who has discovered a highly effective way to propel a business to the top pages of Google! With 60% of consumers going online before purchasing a product or service, obviously, search engine placement matters. Stern PR™ has a keen eye on the future.
Analysts predict that web video marketing will grow exponentially in 2010. The clues are everywhere. Take Google for instance. Not only did it purchase YouTube, but nowadays the powerhouse search engine gives websites with video higher page ranking. Further, Google recently announced that its spidering techniques now convert a video’s audio into text – yet another puzzle piece that helps complete an organization’s search engine placement.
Stern PR™. Susan Stern’s tools of the SEO trade help Omaha businesses go where they belong – onto the 1st pages of Google.
Contact Omaha marketer Susan Stern - for affordable web video production rates & monthly SEO. 402-212-7489 Omaha NE
Omaha Internet Marketer Susan Stern offers not only advice, but provides all of the below listed SEO services to Omaha NE businesses. “I can help your organization boost its online presence – in search engines – to gain market traction.” Here’s how:
- Produce an internet marketing commercial
- Upload video commercial to website
- Upload video & create keyword-rich Google, Bing and Yahoo Listings
- Optimize your Web Video Commercial to sites including Youtube & 70 others
- Create a business blog
- Link Website to Blog – Professionally managed by www.sternpr4less.com
- Create a correctly coded, search engine-friendly website
- Fix an incorrectly coded, search engine-unfriendly website
- Set up Twitter & Facebook business accounts
- Craft an awesome website that’s modern, easy-to-read & nets results
- Recommend sharing affiliate links of client websites, i.e. link-building
- Buy entry into recognized Web Directorys – low-cost
- Tout specials & coupons via a Twitter account
- Set up business listings via directories – some paid, some free
- Write industry articles 4 online directories
- Send out professionally-written internet press releases that net results!
“None of these strategies listed above include pay-per-click,” emphasizes Susan Stern. “However, I am not ruling out PPC, which involves choosing the right keywords. So, until I completely test PPC, I shall hold off endorsing it to my clients.”
The fact is, many search engine marketing methods work! Stern PR™ offers proven strategies. “At this time, I am a fan of online business listings, blogs & twitter.” I also recommend Web Video Marketing. The results are outstanding! In less than 3 hours recently, I uploaded a client’s video to targeted sites, using proper keyword titles/descriptions/tags - and boom. My listings appear in on the 1st page of Google ahead of - 399,000 others. WOW!”
Contact Omaha Internet Marketer Susan Stern to implement these effective SEO techniques. Remember…”Stern PR™. Serious Strategy. Really!”
Why did you start your business?
“Out of a love for creativity & providing services that net results,” notes Omaha Marketer Susan Stern on why she launched her own business. Susan brings to the table more than a decade combined in network/affiliate TV/Radio News as a reporter/producer/anchor. She offers in-depth experience in corporate copywriting, event planning, web content and video production. Susan Stern has tangled in all aspects of broadcasting, from news to commercial. She knows public relations, SEO, on and offline marketing, website design & more.
What makes you different than other similar businesses in your community?
Omaha Marketer Susan Stern, who manages accounts herself, offers a myriad of on and offline services keeping costs affordable for small and medium-sized businesses. Stern PR constantly expands service offerings based on customer need, an evolving internet industry combined with a commitment by Susan Stern to educate herself on new techniques involving graphic design, website design, photography, videography, search engine marketing and more. Quality work, creativity & affordable prices - are Stern PR commitments and client valued. Several commercial customers turn to Susan Stern to handle their own – family-related event planning including postcard/online invitations, photography, video montages and slide shows.
What do you like most about your community?
Based on a vibrant Omaha business community, Stern PR understands that there are countless opportunities to manage accounts within the Omaha metro-area. For one, new companies constantly emerge, and/or, existing ones seek effective internet marketing strategies. Many family-owned companies choose Stern PR because clients deal directly with Susan Stern, rather than a handful of individuals within a large organization. ”I handle tasks myself. My clients appreciate the personalized service that I offer. I’ll do whatever it takes to get the job done right!” A one person firm translates into affordability.
To learn how Stern PR can catapult your business to new levels, contact Susan Stern today! 402-212-7489
(Omaha, NE) — Omaha-area businesses hoping to expand their marketing mix should jump onboard – rather, jump online – with a custom-made video commercial & SEO submission by Stern PR™. Video SEO is an under-utilized marketing strategy capable of leapfrogging your company ahead of your competitors. Most companies remain completely unaware of the power of internet video marketing SEO. In fact, in 2009, Stern PR™ discovered this powerful tool - ahead of the masses. “My advice to most business owners is to hire me to produce a quality web video commercial, as well as handle the search engine optimization.”
Industry analysts predict that the web video market will grow exponentially in 2010 – as more Americans, an estimated 60%, use search engines before purchasing a product or service. Here in Omaha, Marketer Susan Stern of www.sternpr4less.com - helps businesses reach sales goals via search engine optimization of quality video spots on the airwaves well beyond youtube.com. Notes Susan, “My Omaha clients come to me for high quality creative videos & SEO – minus the high price tag.”
The internet marketing video Stern PR™ produces is sent out in mass to countless video sites utilizing keywords and tags.”So, when someone does a Google search for your product or service, your video ranks high.
Stern PR’s™ signature-style Omaha video production – which she custom tailors to your business – may be embedded on your website or blog. No website? Stern PR will produce a simple, no nonsense landing page for your Omaha business, complete with a lead generator/contact form. See www.home1roofing.com or www.mrgranite.biz
Contact Omaha Marketer Susan Stern, 402-212-7489. Contact Susan Stern Now!
Stern PR’s™ Latest Video. Client: All Clear Windows – Omaha
Let’s face it. You don’t specialize in writing. Run UR Business! Outsource the No. 1 way to get people to your products/services. Hire a Great Omaha Copywriter/Strategist for your website & off line, too.
Says Susan Stern, owner/one-woman marketer, “Copywriting is a niche specialty. I offer eye-catching writing, with the least words, interesting adjectives, active verbs. I get your customers’ attention. Most importantly, for the web, I write using search engine optimization techniques that work! The average layman has no idea that there’s a science to SEO!”
Stern PR offers a variety of copywriting options catered to your business needs – on & offline:
- Website content – keyword-rich, concise & to-the-point
- Slogans & Mission Statements
- E-commerce product description writing for SEO
- Email Marketing
- Search Engine Listings
- Industry articles
- News releases
- Sales pitch letters
- Blog writing & management – Click Here
- Editing & proof-reading
- Resumes & Cover Letters
- Coupon writing & graphic design
Name the task. Stern PR. Serious Strategy. Really.
Contact Susan Stern in Omaha today! 402-212-7489
Businesses looking to expand their advertising options should focus on a rapidly expanding market – online video (OV) & traffic-driving (SEO) companies – to tout product/services. Still in its infancy, this niche speciality market is projected to grow exponentially as businesses see value in turning to online video for advertising, branding, eLearning/training & communication. The sooner businesses jump-on-board to push their product/brands – the wiser, in terms of effectively utilizing ad dollars to increase revenues.
Analysts predict that by the end of this year the video ad online market will grow to a $647 million/year industry. Companies like Google are currently tapping this market, evidenced by its recent purchase of YouTube.
Obviously, Google always looks toward the future, and has the history to demonstrate that it’s investments are smart. Now that Google banks on the idea that a major portion of the $74 billion television advertising market will soon migrate – to online video ads, local business owners should take heed.
By Susan L. Stern
Editor’s Note: Stern PR at www.sternpr4less.com offers custom-created online videos at a reasonable rate combined with effective Search Engine Marketing.
PROFESSIONAL VIDEO SLIDE SHOWS
Popular/niche offering. Susan Stern taps into her vast background as a TV/radio reporter, commercial script-writer/voice-over talent - to create eye-popping professional videos for businesses and others:
- Biz Videos – Next to Your Search Engine Listing, Uploaded to Website, Social Sites Galore – Online marketing works!
- End of School Year – Slide Shows
- Graduation Slide Shows – Remembrances
- Weddings and Engagement Slide Shows
- Bar and Bat Mitzvah’s, Catholic Confirmations and More
Popular! Susan Stern also offers mass (70+) social site video submissions for a nominal monthly rate – which exponentially increases your search engine raking! Plus, to boost your business’ SEO, Stern PR will handle your Google, Bing & Yahoo Business Listings with your video uploaded there too. Rates affordable.