Archive for the ‘Copywriting’ Category
Hate is a very strong word. That said, I really, really dislike the Windows 8 operating system found on PC’s nowadays! About 2 weeks ago, I purchased a relatively inexpensive i3, 6GB RAM, 750GB Hard Drive laptop pre-installed with Windows 8. I soon discovered how obnoxious the operating system is – a smartphone-type interface that ripped out useful, even fundamental, stuff found on the Windows 7 Start Page Menu. Interesting development. Microsoft canned the executive who championed Windows 8 soon after launch release.
Microsoft is phasing out Windows 7, completely. Why? Windows 8, with a touch user interface, is billed as a better platform across-the-board – for mobile devices such as tablets to better compete with other mobile operating systems like Android and Apple’s iOS. Marketing vs. reality can be two different things.
My computer is not touch screen. But even if it were, I’d want to – unload Windows 8. So, I looked into returning my laptop and snapping up an old Windows 7 one. But no deal, to be had: the majority of brick-and-mortar Big Box Retailers quit selling Windows 7 computers. Stuck and left with no choice, I searched for a work-around, investing several hours to find a fix – of which I shall share with you. Saves YOU time! This herein review and ‘how to fix’ guide may help.
Windows 8 Not Business-Friendly
OMG! The Windows 8 operating system confuses – even for this semi-pro PC user. Fortunately for me, this laptop is for secondary use. For businesses forced to use Windows 8 as their main system, I shudder to think how the novice handles this workflow-productivity disaster. Even for personal use, Windows 8 is a long-hill climb to comprehend.
Simple Tasks Difficult to Do
I’m baffled at accomplishing historically easy tasks, like finding folders, launching the internet, locating programs and doing just about anything. After much frustration, I’ve opted to remove all the super exciting “features” of Windows 8, in an attempt to return my computer to Windows 7-like state. Yes. It’s a labor intensive effort, but it’s the only option.
The most maddening thing about Windows 8 is that there is no Start Menu, which has been the central function since Windows 95. To my ire, I’m highly annoyed that the traditional left side of screen ‘Start’ button did NOT exist – at all! The Windows 8 Start Menu is a mosaic of tiles, which differ from traditional desktop icons by letting you view live information from Windows 8 Metro style apps without actually accessing the apps. In other words, Microsoft re-created the Start Page and replaced it with real-time crap apps you’ll probably never use, with many costing extra money to run. Windows 8 also left us with no easy way to locate folders, programs and other options – found in the classic Windows desktop interface.
How to get the ‘Start” Button Back?
As a work around, after much Googling, I found a free return-windows-start-button-for-Windows-8-download called classic shell. After a minute or two, without a reboot, my start button returned. Whew! Microsoft is reportedly building a patch to be released later this year. Forget about waiting. You can do it now, with the classic shell download.
Windows 8 Start Menu = Junk Apps
It’s frustrating. The high number of memory-sapping, unnecessary apps pre-loaded onto the Windows 8 Start Page. Upon review, many of these apps, are forced advertisements with functions, at an extra cost to run. The net effect of all these tiles is a massive billboard for all the bloatware that comes on a new PC. It takes about 30 minutes to delete this crap. How to? Right click mouse. Choose ‘uninstall’. One by one, you can remove them.
Before I explain, I must chastise the name. It’s juvenile-sounding. Charms is a Windows 8 Start Bar feature that’s very difficult to locate at first. If you fail to read the Windows 8 OS manual, like I did, expect a struggle.
How to locate Charms Start Menu? Click cursor to top-right-corner OR bottom-right-corner of screen. Here, you’ll find options including Start, Search, Share, Devices and Settings. Adjust volume or brightness. Wow. That’s super cool. Not.
It can get really annoying. While I have not done so yet, you can TURN OFF “Charms”, click here. Based on the instructions, disabling it takes some PC user expertise. But you can do it!
Forget About Escape Button
We’ve always used the escape button to switch from app to app, and if all else fails, we press Alt+Crtl+Del. But in Windows 8 the ‘Escape’ button doesn’t work the way it should! For a while, you may, like me, run to Alt+Crtl+Del to find your way in Windows 8.
How to Switch from App to App
Talk about forced corporate identity branding, in Windows 8, you’ll have to press the Windows key – to return to main screen or exit an application instead of our favorite ‘Escape’ button.
Can’t Find Folders
‘How to’ Fix
Windows 8 hides a slew of switches relating to folders, their navigation, the items they show, how they behave and how they search for items. To fix, open any folder, click ‘View’ tab on menu along the top, click ‘Options’ icon, then under ‘Navigation Pane’ mark ‘show all folders’. Press ‘apply’ and ‘ok’.
Windows 8 FORCES BING
One of my biggest gripes is that Microsoft pre-installed Bing in locations difficult to find and remove. In my view, Bing, compared to Google, is clearly an inferior search engine. That said, trying to remove Bing is not as easy as 1,2,3, nor a quick add or remove programs uninstall. Of course not! First off, it’s difficult to actually find the ‘Add or Remove’ file folder thanks to wonderful Windows 8. When you do locate the add or remove section, no luck, Bing is not listed.
How to Remove Bing
Launch Internet Explorer. Go to Tools + Internet Options’ drop down. In browser settings, delete Bing and replace with Google. http://www.google.com
Step 2: Go back to ‘Tools’, and press ‘Manage Add On’s. Under ‘Search Providers’, click you’ll find Bing alone. Scroll to bottom of page, click ‘Find More Search Providers,” where you’ll search for “Google”. Add it. Go back to page, right-click on Google and set as default browser.
If Something Works Great Why Change it?
To Microsoft’s discredit, it makes zero sense to re-make an operating system that people liked. Did Microsoft actually do consumer focus groups before launching this disaster? Apparently not. Or, if so, the survey questions HAD to have been loaded. After watching a Microsoft TV commercial recently, which stated that Bing, which Microsoft owns, is the number one search engine, I question their “scientific polling”. There is no way that Bing is better than Google. I’ve done the search comparisons. Google outshines. Likewise, Windows 8 is no good in my opinion.
Conclusion… Windows 8 Headache
Windows 8 is a major hassle. It brings a learning curve steeper than perhaps any prior version of Windows. If you don’t like the new Metro interface by Windows 8, just install a free third-party utility that restores the Start Button and lets you boot to the Desktop. Plus, delete, delete, delete, like I did.
Editor’s Note: Susan Stern, of Stern PR Marketing, is owner of a two-person, full-service Omaha Marketing Firm located in Nebraska’s largest city. Based on her expertise in Marketing, Public Relations, Advertising and Journalism, Ms. Stern is no stranger to offering opinions on a a variety of topics including technology. Inquiries? Visit Home >Official Website.
(Omaha, NE) — If your business hasn’t yet utilized Omaha news release copywriting services just yet, it may be time for some professional Omaha Public Relations by Stern PR Marketing.
Defined: What is a News or Press Release Anyhow?
A news or press release is a great tool to tout an innovative product or service, to share your company’s philanthropic activities, announce mergers & acquistitions, promote an event, comment about a new law and much more. The advantages are many.
Omaha News Release Copywriting Used to Obtain Free Publicity
The objective of a professionally written news release is to essentially obtain free publicity via the news media or print instead of purchasing advertisement space. Nearly any business can use a news release, but the key point is that you’ll want to outsource Omaha News Release copywriting & distribution to one of the area’s best: Omaha Copywriter Susan Stern.
Omaha Copywriter Susan Stern Knows What’s Newsworthy
“As a former TV/Radio journalist, I vetted the multitude of local & national news releases sent via fax to the newsroom, each day. I then decided what press release was newsworthy and what should air. So, seeing that side of the coin, I am the ideal Omaha copywriter and P.R. Practitioner to draft a news release for a company, beside the fact that I’m an excellent writer,” notes Susan Stern, Omaha Marketing Consultant.
Local, Regional & National Omaha News Release Distribution
Here in Omaha, Susan Stern, of Sternpr4less.com – is the go-to person for Omaha Press Release Copywriting & distribution locally, regionally and nationally. “Depending on the client and their market, sometimes I use third party distribution services to send the news release I draft. Other times I distribute press releases myself, if there’s a slim target market that my client wants to reach. Finally, I recommend a mix of both,” remarks Susan Stern.
Susan Stern Omaha Copywriter
Differs from Marketers Without an Actual News Background
“What sets apart my copywriting from the rest, is that I am more than a mere writer. I am a marketing consultant who sees the big picture. With 20 years experience combined in journalism and Marketing, I write well – for aesthetics. Tight words. Descriptive adjectives. No extraneous terms. That means my clients receive an outstanding one page news release with a catchy headline which appeals to news organizations nationwide,” emphasizes Omaha copywriter Susan Stern.
Contact Omaha Press Release Copywriter Susan Stern
(402) 212-7489. Please return to the Official Website here.
(Nebraska) — Omaha Website Content Writer Susan Stern is your go-to person for exceptional writing for business. Ms. Stern differs from most, she humbly notes: “I write for not only aesthetics, but for Search Engine Optimization – to boost website visibility on Google, Bing and Yahoo,” remarks Omaha copywriter Susan Stern.
Former Reporter Turns Omaha Copy Writer
”As a former broadcast journalist in Omaha and Washington, D.C., I have spent countless hours perfecting my craft. Now as a seasoned Omaha copywriter, I’m capable of handing any topic for any industry. What I don’t know, I learn by research.”
No Industry is Out of Realm…Write for All
No topic is too complex for Omaha copywriter Susan Stern. “I draft legal contracts, resumes/cover letters, training manuals – just about anything a business owner needs.”
Omaha Website Content Writing…Stern Forte
From blog and website content writing, social media, to on & offline journalism/pr articles, including, Omaha News Release production and distribution – Stern PR Marketing™ handles all things copywriting.
TV Commercial Production Script Writing
Susan Stern also writes TV/Radio commercials. Print advertisements. Brochures. Flyers – traditional marketing - her forte.
Writing for the Ear & Eyes…Susan Stern
Tight verbs, descriptive adjectives with no extraneous words. Stern PR Marketing’s Susan Stern is an exceptional Omaha copywriter available to help your business with name-branding, building and maintenance via words. On & offline.
Catchy slogans. Newsworthy Press Releases. Interesting website content writing. Count on Susan Stern. An exceptional Omaha copywriter indeed!
Contact Susan Stern direct. 402-212-7489
Looking for an Omaha Resume Writing Company? Look no further than Stern PR Marketing™. “I have done many resume/cover writing assignments for individuals looking for better employment opportunities. I’ve got the resume-writing process mastered,” humbly notes Susan Stern, a professional Omaha copywriter for 20+ years. Clients are very pleased with the results! Prices for resume & cover letter writing primarily range from $75-$150 depending on project complexity.
Omaha Copywriter Susan Stern’s resume process involves extensive industry-specific research to learn the lingo and to understand what the client does.
Do-it-yourself resume writing is not recommended, unless you are an outstanding writer, of course. Since most professional business individuals have expertise in other areas aside from writing, they come to Susan Stern for Omaha Resume Writing services.
You have seconds to impress a potential employer. Don’t ruin the first impression with a long-winded resume with extraneous words, including inactive verbs & weak adjectives. Instead, consider outsourcing Omaha Resume Writing to Susan Stern. “I help professionals give an outstanding first impression via a resume and cover letter. Polished. Concise. Attention-getting and appropriate per industry.” If you prefer to avoid the printing hassle, Susan Stern will handle it on your behalf, including the choice of paper, envelopes and so forth. If you prefer, Susan Stern will distribute your resume.
You can expect an exceptional resume!
Stern PR Marketing Review
Thanks Susie – Resume looks fantastic, great job!
Betsy Timmerman, Omaha Insurance Agent
Contact Susan Stern direct at (402) 212-7489
Visit Official Website Here
Omaha Internet Marketer Susan Stern offers not only advice, but provides all of the below listed SEO services to Omaha NE businesses. “I can help your organization boost its online presence – in search engines – to gain market traction.” Here’s how:
- Produce an internet marketing commercial
- Upload video commercial to website
- Upload video & create keyword-rich Google, Bing and Yahoo Listings
- Optimize your Web Video Commercial to sites including Youtube & 70 others
- Create a business blog
- Link Website to Blog – Professionally managed by www.sternpr4less.com
- Create a correctly coded, search engine-friendly website
- Fix an incorrectly coded, search engine-unfriendly website
- Set up Twitter & Facebook business accounts
- Craft an awesome website that’s modern, easy-to-read & nets results
- Recommend sharing affiliate links of client websites, i.e. link-building
- Buy entry into recognized Web Directorys – low-cost
- Tout specials & coupons via a Twitter account
- Set up business listings via directories – some paid, some free
- Write industry articles 4 online directories
- Send out professionally-written internet press releases that net results!
“None of these strategies listed above include pay-per-click,” emphasizes Susan Stern. “However, I am not ruling out PPC, which involves choosing the right keywords. So, until I completely test PPC, I shall hold off endorsing it to my clients.”
The fact is, many search engine marketing methods work! Stern PR™ offers proven strategies. “At this time, I am a fan of online business listings, blogs & twitter.” I also recommend Web Video Marketing. The results are outstanding! In less than 3 hours recently, I uploaded a client’s video to targeted sites, using proper keyword titles/descriptions/tags - and boom. My listings appear in on the 1st page of Google ahead of - 399,000 others. WOW!”
Contact Omaha Internet Marketer Susan Stern to implement these effective SEO techniques. Remember…”Stern PR™. Serious Strategy. Really!”
Professionally-crafted email marketing for Omaha businesses – is effective & affordable – to achieve brand awareness & purchase action. ”Companies searching for innovative ways to reach their target clientele or pursue leads – should get on the email marketing bandwagon now,” notes Omaha Internet Marketer Susan Stern.
The potential impression rate is high. After all, most people check their email several times a day – at least. So, as long as your copywriter crafts an attention-getting headline, it’s nearly guaranteed that an existing customer & potential one will open the email. Of course, to keep them interested – you’ll want to offer an incentive - a call for action. If done right, customers would be able to print a coupon or receive a rebate, etc.
This is not to say that traditional print advertising should cease. Notes Susan Stern, “hard copy mailers remain necessary for the older generation who may not be internet-connected.” Instead, Stern PR™ recommends that Omaha businesses use a mix of both print and email marketing methods. Once you build your email list, you can reduce the number of hard copy mailers, thereby spending less on printing & postage costs.
Of course, not just any email marketing letter will do. Omaha businesses need to hire a professional copywriter, graphic artist and branding strategist to get the job done right. Template-based programs for do-it-yourself emails – look amateur. That is not the image you want to project! Run your company. Let Stern PR™ Omaha NE – handle the rest.
Note: Susan L. Stern of Omaha, NE is a one-person practitioner specializing in marketing, advertising, public relations & journalism, on & offline.
Got a 2010 Omaha Business Fair to Plan?
Outsource Planning & Management to – Omaha Marketer Susan Stern of Stern PR
But 1st – Please – Visit Susan’s Online Portfolio…
Can & Do. Stern PR Works 4 U:
-picks promo materials
-creates brochures, flyers
-co-manages the event – alongside you!
-puts your business in its best light
Contact Omaha Marketer Susan Stern today.
Rates Affordable… 212-7489
Let’s face it. You don’t specialize in writing. Run UR Business! Outsource the No. 1 way to get people to your products/services. Hire a Great Omaha Copywriter/Strategist for your website & off line, too.
Says Susan Stern, owner/one-woman marketer, “Copywriting is a niche specialty. I offer eye-catching writing, with the least words, interesting adjectives, active verbs. I get your customers’ attention. Most importantly, for the web, I write using search engine optimization techniques that work! The average layman has no idea that there’s a science to SEO!”
Stern PR offers a variety of copywriting options catered to your business needs – on & offline:
- Website content – keyword-rich, concise & to-the-point
- Slogans & Mission Statements
- E-commerce product description writing for SEO
- Email Marketing
- Search Engine Listings
- Industry articles
- News releases
- Sales pitch letters
- Blog writing & management – Click Here
- Editing & proof-reading
- Resumes & Cover Letters
- Coupon writing & graphic design
Name the task. Stern PR. Serious Strategy. Really.
Contact Susan Stern in Omaha today! 402-212-7489
By Susan Stern
January 19, 2009 – Titillating! My eyes - glued on the season premiere of HBO’s Big Love last night. Wow. It’s super exciting. What’s interesting is how the producers made the show apropos [ap-ruh-poh] and timely to the current goings-on in America.
Theme No. 1: Bll Henrickson’s retail giant, Home Plus, feels the pinch of the recessionary economy. Theme No. 2: Fundamentalist Mormon polygamists are arrested, charged, and their actions make national headlines.
Big Love delved into real topics with which polygamist members deal, such as the inequalities of a patriarchal male-dominated culture where men, at their own discretion, may choose to abuse their power, their women and children. In the main character’s case, Bill, seems like a kind man, albeit for his insatiable appetite for more and more women, babies and sex.
Notably, the budding relationship of Bill’s new love interest, Anna (On’-uh) on the left, offers a glimpse into his big love for women. What a dog, Bill is. He’s got 3 wives with whom he can have so-called biblically-sanctioned sexual relations. Thanks to Viagra, he’s able to keep up. Soon he may be adding a 4th. Ruff, ruff. Yet, he’s a likable character. He’s good to his wives. He’s kinda hot, all of which makes the story enticing!
While some of the themes are pure Hollywood, this show covers ”normal” issues as well:
- judgment of others based on appearances without really knowing them
- envy and jealousy that surfaces when a man loves more than one woman
- growing up & making decisions on whether to follow ones religious upbringing or stray
- premarital sex and religion
- the temptations of sin
- so-called heaven, hell and after-life issues
Big Love – quite a show. Sensational. Sexy. Controversial. Fun. Can’t wait ’til next Sunday!