Archive for the ‘About Susan Stern’ Category
Why did you start your business?
“Out of a love for creativity & providing services that net results,” notes Omaha Marketer Susan Stern on why she launched her own business. Susan brings to the table more than a decade combined in network/affiliate TV/Radio News as a reporter/producer/anchor. She offers in-depth experience in corporate copywriting, event planning, web content and video production. Susan Stern has tangled in all aspects of broadcasting, from news to commercial. She knows public relations, SEO, on and offline marketing, website design & more.
What makes you different than other similar businesses in your community?
Omaha Marketer Susan Stern, who manages accounts herself, offers a myriad of on and offline services keeping costs affordable for small and medium-sized businesses. Stern PR constantly expands service offerings based on customer need, an evolving internet industry combined with a commitment by Susan Stern to educate herself on new techniques involving graphic design, website design, photography, videography, search engine marketing and more. Quality work, creativity & affordable prices - are Stern PR commitments and client valued. Several commercial customers turn to Susan Stern to handle their own – family-related event planning including postcard/online invitations, photography, video montages and slide shows.
What do you like most about your community?
Based on a vibrant Omaha business community, Stern PR understands that there are countless opportunities to manage accounts within the Omaha metro-area. For one, new companies constantly emerge, and/or, existing ones seek effective internet marketing strategies. Many family-owned companies choose Stern PR because clients deal directly with Susan Stern, rather than a handful of individuals within a large organization. ”I handle tasks myself. My clients appreciate the personalized service that I offer. I’ll do whatever it takes to get the job done right!” A one person firm translates into affordability.
To learn how Stern PR can catapult your business to new levels, contact Susan Stern today! 402-212-7489
(Omaha, NE) — Omaha-area businesses hoping to expand their marketing mix should jump onboard – rather, jump online – with a custom-made video commercial & SEO submission by Stern PR™. Video SEO is an under-utilized marketing strategy capable of leapfrogging your company ahead of your competitors. Most companies remain completely unaware of the power of internet video marketing SEO. In fact, in 2009, Stern PR™ discovered this powerful tool - ahead of the masses. “My advice to most business owners is to hire me to produce a quality web video commercial, as well as handle the search engine optimization.”
Industry analysts predict that the web video market will grow exponentially in 2010 – as more Americans, an estimated 60%, use search engines before purchasing a product or service. Here in Omaha, Marketer Susan Stern of www.sternpr4less.com - helps businesses reach sales goals via search engine optimization of quality video spots on the airwaves well beyond youtube.com. Notes Susan, “My Omaha clients come to me for high quality creative videos & SEO – minus the high price tag.”
The internet marketing video Stern PR™ produces is sent out in mass to countless video sites utilizing keywords and tags.”So, when someone does a Google search for your product or service, your video ranks high.
Stern PR’s™ signature-style Omaha video production – which she custom tailors to your business – may be embedded on your website or blog. No website? Stern PR will produce a simple, no nonsense landing page for your Omaha business, complete with a lead generator/contact form. See www.home1roofing.com or www.mrgranite.biz
Contact Omaha Marketer Susan Stern, 402-212-7489. Contact Susan Stern Now!
Stern PR’s™ Latest Video. Client: All Clear Windows – Omaha
By Susan L. Stern
Q. Does someone who runs a small business need a logo?
A. Branding is fundamental whether you run a large, medium or small organization, including a home-based business. You need to differentiate yourself from your competitor. For that reason, without question, you need to have a brand identity! Of course, a logo plays a vital role – in creating a unique brand identity for your business. Additionally, a business logo makes you recognizable to customers. The goal is…for instant recognition of your business, name-branding, building & maintenance.
Q. How soon should a new business start using a logo?
A. Technically, you should secure a professionally designed logo - before you start your business. However, it can be done backasswords, although it’s not recommended. For those who’ve already launched their business with a half-baked logo, the time is now to hire a professional designer, or your make-shift logo and the image it represents may deter potential customers from doing business with you.
Take note. If you’re budget is tight, spare the money to invest in a logo early on, and then add branding items as you build. Word of advice. Don’t buy logo-creation software – to do-it-yourself. Besides looking unremarkably chincy, you’ll end up with a logo in limited formats. So, you’ll see pixels when you try to stretch it to a banner size, for instance.
Q. What are some design considerations Stern PR keeps in mind while creating a logo?
A. Stern PR uses the KISS formula (Keep It Simple Stupid) as a first consideration – in logo design. In addition, it should portray the right message of your business with iconic representation. Fonts and colors should be easily recognizable. Your logo should look great in black and white too.
Q. What format should my logo be in?
A. Vector based images, made up of a set of mathematical equations (format file extensions including EPS, AI, SWF (flash animation) should be the starting point of any logo design process. A vector image can be scaled, re-sized and rotated without loss of quality. So, your logo will not pixelate or appear fuzzy on an outdoor banner for example. Vector file formats are as follows: EPS, AI, JPG, PNG and GIF.
Q. What other formats should I get?
A. Beside EPS format of your logo, your designer should provide you with pixel (raster) based versions of your logo including JPG, PNG, GIF. Of all three, PNG and GIF are ideal for logos, offering solid, contiguous colours without ringing, boxing or blurring. Plus, both formats support saving your logo with a transparent background, which is required for your logo to appear on a colored website background – without a white box. JPG’s are primarily used for photographs.
Here are the recommended formats and versions – that your logo designer should supply you:
– A greyscale (halftone) logo version.
– A Black and White Linear version – best for fax cover sheets, low resolution
– An EPS Version
– A GIF or PNG Version
– Your Logo in PDF
Learn more about how up-and-coming Omaha graphic designer Susan Stern can create an affordable logo for your company. Click Here…
PROFESSIONAL VIDEO SLIDE SHOWS
Popular/niche offering. Susan Stern taps into her vast background as a TV/radio reporter, commercial script-writer/voice-over talent - to create eye-popping professional videos for businesses and others:
- Biz Videos – Next to Your Search Engine Listing, Uploaded to Website, Social Sites Galore – Online marketing works!
- End of School Year – Slide Shows
- Graduation Slide Shows – Remembrances
- Weddings and Engagement Slide Shows
- Bar and Bat Mitzvah’s, Catholic Confirmations and More
Popular! Susan Stern also offers mass (70+) social site video submissions for a nominal monthly rate – which exponentially increases your search engine raking! Plus, to boost your business’ SEO, Stern PR will handle your Google, Bing & Yahoo Business Listings with your video uploaded there too. Rates affordable.